Recorded live from the beach right after the second annual Home Service Hoorah wrapped, Justin and Kristen break down the biggest takeaways from two days built around one thing: hiring.
They walk through the “open house” recruiting process they’ve run for years across markets big and small, then dig into the Facebook and Indeed retargeting trick that got one brand-new plumbing company booked out for two weeks in just three or four days — and pulled 70 people into an office built for a fraction of that. From there, the conversation turns to the growing presence of women on stage and in the trades, and closes with a story from the Blue Angels’ ground CEO about why the team hires for attitude and teamwork over raw skill — and what that means for how you build your own crew.
⏱️ VIDEO CHAPTERS
0:00 — Recording Live From the Beach After Home Service Hoorah
0:30 — Two Days, One Deep Dive: The “Open House” Recruiting Process
1:27 — Going Deep Instead of Wide: Why This Year Hit Different
1:56 — Jared’s Walkthrough: Building an Ad in Meta
3:04 — The Retargeting Trick Nobody Talks About
3:52 — 70 People Showed Up to a Brand-New Company’s Open House
4:39 — Why This Fixes the “Employees Holding You Hostage” Problem
4:47 — Big Takeaway: More Women on Stage This Year
6:05 — Is the Industry Changing, or Just Getting Louder?
6:34 — Half the Room Had Never Been to an Event Like This
7:14 — Pensacola Beach: The Hidden Gem Behind the Event
8:01 — The Real Cost of Showing Up
9:13 — Guest Speakers: Steve Wilmer Brings the Energy
10:12 — The Ground CEO of the Blue Angels
11:14 — Inside the Diamond Formation: 18 Inches at 800 MPH
11:54 — Why the Blue Angels Hire for Attitude, Not Skill
12:41 — Best Teammates, Not Just Best Pilots
13:32 — Wrapping Up: HomeServiceHoorah.com
🎯 IN THIS EPISODE YOU’LL LEARN
✅ The “open house” recruiting process that’s filled trucks for years, in markets big and small
✅ The Facebook + Indeed retargeting trick that booked one plumbing company solid in days
✅ Why systems like this only work when you stop treating them as “set it and forget it”
✅ What the Blue Angels’ ground crew can teach you about hiring for attitude over skill
✅ Why going deep on fewer topics beat going wide this year, and what attendees left able to implement immediately
Average events send you home with a stack of ideas you’ll never open again. Great events send you home with one thing you can implement on the flight back. If hiring is your biggest headache, this recap is for you.
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