Show Information
Episode Number: 139
Date: March 23, 2026
Duration: 54:27
Host Contact Information
Host: Justin Deese
Website: JustinDeese.com
Contact: podcast@JustinDeese.com
Guest Contact Information
Guest: Jered Williams
Company: Wahoo Plumbing / Wealthy Plumber
Guest Website: https://wealthyplumber.com
Tickets to HomeService Hoorah homeservicehoorah.com
Summary
In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with entrepreneur Jered Williams, founder of Wealthy Plumber and the newly launched Wahoo Plumbing.
Jered shares the real story behind launching his new plumbing company—from selling previous businesses to starting again from scratch with a smarter strategy. Within two days of launching ads, Wahoo Plumbing was already booked out a week and a half, forcing them to shut off marketing while they hired technicians.
Justin and Jered dive deep into the realities of building a home service company, including marketing strategies for contractors, the importance of core values and hiring the right people, and how understanding your numbers can completely change the trajectory of your business.
They also discuss practical strategies any contractor can use today to generate more calls—from Facebook marketing and PPC campaigns to leveraging local community groups and video content.
If you’re a plumbing, HVAC, or electrical contractor trying to grow from one truck to multiple trucks, this episode is packed with tactical advice you can implement immediately.
Takeaways
- Why Jered started another plumbing company after selling previous businesses
- The biggest mistake contractors make when launching marketing campaigns
- How Wahoo Plumbing booked a week and a half of calls in just two days
- The difference between demand capture, demand creation, and brand awareness
- Why most contractors misunderstand their marketing math
- How to calculate the number of calls you actually need to hit revenue goals
- The power of Google reviews and how to generate them quickly
- Simple Facebook strategies that can generate calls for free
- Why understanding your numbers is the key to growing from 1–3 trucks to a scalable company
Chapters
00:00 Introduction and the Freedom Blueprint road show
01:10 Why Jered launched Wahoo Plumbing
03:00 The real reason entrepreneurs start another business
06:00 Lessons learned from scaling a $5M plumbing company
08:00 Why core values and hiring matter more than SOPs
12:30 The difference between tactical vs strategic business growth
15:20 Marketing strategies that generated calls immediately
19:00 How Wahoo Plumbing booked a week of calls in two days
21:00 Demand capture vs demand creation marketing
24:00 How reviews impact Google rankings
27:30 Choosing the right marketing partners
31:00 Why contractors must track booking rates and marketing metrics
34:30 The future of AI search and contractor marketing
41:30 Free marketing strategies using Facebook groups
45:00 Video marketing ideas contractors can start today
49:00 The Home Service Hoorah event announcement
Keywords
#FreedomBlueprintPodcast #HomeServiceBusiness #PlumbingBusiness #HVACBusiness #ContractorMarketing #ServiceBusinessGrowth #HomeServiceMarketing #PlumbingMarketing #Entrepreneurship #SmallBusinessGrowth #LeadGeneration #FacebookMarketing #LocalSEO #GoogleReviews #HomeServiceLeadership #ServiceBusinessOwners #TradeBusiness #ContractorSuccess #WealthyPlumber #WahooPlumbing