Most leaders are bleeding money and morale every single day, and never realize it, because they’ve got the wrong people in the wrong seats. When someone on your team is struggling, there’s one question that changes everything: is it a can’t or a won’t?
In this solo episode, Justin Deese breaks down the difference between ability and willingness, why you can’t coach one of them, and exactly what to do about the other. He opens up with his own story: growing up convinced he’d play pro baseball, with all the willingness and work ethic in the world, and still not having the ability to get there. That distinction is the one most leaders miss, and it’s quietly costing them their best people and their bottom line.
⏱️ VIDEO CHAPTERS
0:00 – Cold Open: The Wrong People in the Wrong Seats
0:45 – The Biggest Leadership Mistake in Home Service
1:15 – Justin’s Baseball Story: All the Willingness, None of the Ability
2:30 – Ability vs. Willingness: The Two Things That Determine Fit
3:30 – Why Coaching Has a Ceiling
4:15 – How to Tell the Difference (Inconsistency vs. Effort Without Results)
5:30 – The Decision: Same Seat, Different Seat, or Different Bus
6:45 – The Leader’s Playbook: Diagnose, Talk, Offer a Path Forward
8:00 – It Was Never About Being a Good Person
🎯 IN THIS EPISODE YOU’LL LEARN:
✅ Why the wrong people in the wrong seats is a silent, daily cost most leaders don’t see
✅ How to tell a “can’t” (ability) apart from a “won’t” (willingness) — and why they need completely different responses
✅ Why coaching has a ceiling, and why that’s nobody’s fault
✅ The real symptoms: inconsistency signals willingness, effort without results signals ability
✅ The three-step playbook: diagnose honestly, have the direct conversation, offer a real path forward
Average leaders let people sit in seats they were never built for. Great leaders have the courage to see it clearly — and the heart to handle it right. If you lead a home service team, this is the conversation you’ve been avoiding.
🎧 Welcome to The Freedom Blueprint Podcast — real conversations to help home service business owners lead better, grow faster, and keep crushing it.
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Transcript
Most leaders don't realize they're bleeding money and morale every single day because they have the wrong people in the wrong seats. So, how do you know the difference between someone who won't do the job?
And someone who can't. If that's the case.
Well that's what we're talking about in today's episode of Freedom Blueprint Podcast.
So, how do you know the difference between someone who won't do the job and someone who can't? Well, in today's episode, that's what we're diving into.
Welcome back to the Freedom Blueprint Podcast. Today we're talking about one of the biggest leadership mistakes I see in home service businesses and honestly, most businesses, period.
You've got people in seats they were never meant to sit in. And the crazy part, most leaders don't even realize it's happening. Today we're breaking down the difference between can't and won't. And more importantly, what do you do about it?
When I was a kid, I knew without a doubt I was gonna be a professional baseball player. I wasn't hoping, I wasn't dreaming, I knew it. I had the willingness, I had the drive, I thought I had the ability.
I showed up, I trained, I did everything a kid could do to make that happen. But as I started to grow up, I realized something that changed everything. I absolutely had the willingness, I just didn't have the ability. And here's the thing that matters: no amount of coaching, no amount of training, nothing anybody could have done would have changed that.
It wasn't because I wasn't willing.
it wasn't because I didn't try hard enough.
I just didn't have what it took to play at that level.
And that doesn't make me a bad person. it means I wasn't the right fit for that level of team.
That's the insight that matters for your business.
So let's break this down.
So since that dream didn't happen, now here I am on the podcast talking and hanging out with you, which is fine. I'm I like it. So listen, there's two things. that determine whether someone can do a job ability or willingness. Willingness is easy to spot. That's someone who shows up, who cares, who wants to do the work, they're engaged, and they're trying.
But willingness alone isn't enough. You also need the ability. Ability is skill, the talent, the capacity to actually do the job at the level the business needs it done. here's what most leaders get wrong.
They think if someone has the willingness, they can coach them into ability. And sometimes that's true. You can develop skills,
but there is a ceiling. There's a point that no amount of coaching, no amount of training, no amount of motivation can change the fact that someone doesn't have what it takes to do that role.
That's not their fault. That's not your fault. It's just the reality. And the sooner you accept that reality, the sooner you can actually do something about it.
So how do you tell the difference? Here's what you look for.
If it's a willingness problem, you'll usually see inconsistency. They can do the job when they're motivated, but they slack off when things get hard or when you're not watching. They've got the skill.
They just don't always apply it.
An ability problem looks different. They're trying, they're putting in the effort, but the results just aren't there. They're doing everything you ask,
and it's still just not good enough.
That's ability.
They want to succeed, but they're hitting a wall that they can't break through. the difference matters because your response.
Has to be different.
Once you figure out it's an ability issue, you've got to make a decision as a leader. And this is where most leaders drop the ball. You got two paths. Path one is a different seat on the bus for this person. Do you have another role where their ability actually matches what the job needs?
Maybe they're great at customer service, but struggling in a tech role. Maybe they're fantastic one on one, but can't lead a team.
If there's a seat where they fit, move them there. Give them a chance to succeed. Because as a leader, that is your job is to clear the path for them.
path two, they need a different bus. Sometimes there's no seat on your bus that fits their ability, and that's okay too. But you have to make that call.
You can't leave them sitting in a seat where they're set up to fail. That's not fair to them. And it's not fair to your team. It's not personal. It's just business. It's about fit.
Here's what you do as a leader. First, diagnose this thing honestly. Is it a willingness problem or an ability problem? Second, if it's an ability problem, have the conversation. Don't dance around it. Be clear and direct. Here's what this role requires. Here's what I'm seeing. I don't think this is the right fit for you.
Third, offer a path forward.
Either there's a different role.
Or it's time for them to find a different opportunity.
Either way, you're taking action.
You're not leaving them in limbo. And you're not sacrificing your team's performance because you're uncomfortable making a tough call.
So let's bring this home.
when someone on your team is struggling, the most important question you can ask isn't why don't they work harder? Is it a can't or a won't?
Is it ability or willingness? Because those two are completely different problems and they deserve two completely different responses. If it's willingness,
You can't coach that. If it's ability, you've got a decision to make.
Can you coach them up?
Are they in the right seat? Or do they need to find a different bus?
And also remember this. This was never about whether someone's a good person or not. listen, I was as willing as they come.
I still wasn't built to play at that level.
That didn't make me a failure. It just meant I was in the wrong seat, or technically in this case, the wrong bus. your job as a leader is to have the courage to see it clearly.
And the heart to handle it correctly.
Get that part down, everything else changes. Your culture, your performance, your team. It all starts to take care of itself. So listen, thank you for joining me today on Freedom Blueprint Podcast.
Make sure to subscribe so you don't miss future episodes and share this with a fellow leader who needs to hear it. Until next time, keep leading, keep growing, and as always, keep crushing it.