“Freedom Blueprint” Podcast Show Notes
Podcast Episode Title: The Virtual CFO Advantage: Elevating Contractor Businesses with Kristen Deese
Episode Number: 18
Date: January 22, 2024
Duration: 19.34
Host: Justin Deese
Guest: Kristen Deese- KristenDeese.com or Kristen@gcbcoaching.com
Summary
In this episode of the Freedom Blueprint Podcast, host Justin Deese interviews his wife Kristen about her role as a virtual CFO for contractors. Kristen specializes in helping contractors who use Service Titan and QuickBooks. She offers three levels of service: apprentice, journeyman, and master, each with increasing levels of financial analysis and strategic guidance. Kristen has seen companies improve their financial understanding and departmentalize their operations, leading to better decision-making and increased profitability. She also emphasizes the importance of clean financials when selling a business. Listeners can connect with Kristen through her website, kristendeese.com.
Takeaways
- Kristen provides virtual CFO services to contractors, specializing in Service Titan to QuickBooks.
- She offers three levels of service: apprentice, journeyman, and master, each with increasing levels of financial analysis and strategic guidance.
- Working with a virtual CFO can help contractors improve their financial understanding, departmentalize their operations, and increase profitability.
- Clean financials are important when selling a business, as they can lead to a higher valuation.
Introduction 01:18
Kristen’s Role in Helping Contractors 03:07
Specializing in Service Titan to QuickBooks 04:16
Experience with Service Titan 04:46
Speaking at Conferences 06:18
The Importance of Financials 07:34
Starting the Virtual CFO Service 09:20
Overview of Virtual CFO Programs 12:03
Apprentice Program 13:18
Journeyman Program 14:03
Master Program 15:05
Improvements Seen in Companies 17:13
Selling Businesses with Clean Financials 18:12
How to Connect with Kristen 19:08
Working Directly with Kristen19.23
Conclusion